UpClose - Fashion forward
Sarah Clark owns an Auckland homewares store, so all day long she’s surrounded by beautiful things
Why did you want to own a homewares store?
Before I bought Hedgerow I was in advertising for 10 years (as a media planner) but I was always madly interested in homewares and fashion. With the birth of my second child, Jack, who’s now seven (daughters Ruby and Scarlett are aged 11 and two) I decided I wanted to work for myself and be surrounded by beautiful things. As luck would have it, while I was deciding what to do Hedgerow came on the market and I scooped it up. That was five years ago and I have become more and more passionate about the shop and new styles, fashions and products every day!
What makes a house a home?
The people who live there and the people who are important to them create all the memories that make a house a home. Plus, how everything’s put together of course.
How would you describe your personal style?
That’s a tricky question – modern with an edge. Depends if it is a mummy day or a shop day.
What do you dress up for?
I’d have to say the fundraising events I help organise for Laura Fergusson. I became involved with the charity, which works to help rehabilitate people with conditions such as traumatic brain injuries, stroke, cancer and Parkinson’s, through my mother.
Do you have time for regular beauty treatments?
Not really, but I try. In summer, a regular pedicure is a must.
What is your beauty regime?
Cleanse, tone and moisturise religiously – mainly with Environ but with a bit of Bioelements and Clarins thrown in. I try to remember to use sunscreen as well.
What beauty products couldn’t you live without?
My lash extensions; I am totally hooked. Also Environ, Clarins Beauty Flash Balm and MOR and Maria Evora body lotions. And the YSL Touche Éclat concealer.
Would you leave home without make-up?
Yes, now I have lash extensions.
Who are your favourite designers? Sass & Bide, Cybčle, Helen Cherry, Marc Jacobs and Twenty8Twelve by Sienna Miller.
How do you plan to spend your summer?
At the beach, with a good beach bag, sunscreen, a big umbrella and a beach seat. The children and husband can come too of course.
Hedgerow, 371 Remuera Rd; hedgerow.co.nz.
Story: Tracey Strange
Photographs: Nigel Marple